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Animation
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Motion
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UTS & CSIRO AI Explainer Series

Conceptualising a language for the UTS Human Technology Institute and CSIRO to simplify complex ideas while celebrating the people behind the technology.

Explaining AI for Australian Businesses

From script to screen, our motion designer and script writer spearheaded this incredible series, taking complicated concepts and converting them into a readily understandable information along side a bespoke visual language that cements understanding.

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The process was iterative, script, storyboarding, animatics and mastering. With many stakeholders and in-depth information, it was critical to have communication and creative guidance at the forefront of our workflow.

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A DJ wearing headphones stands behind a booth with a laptop and turntables, performing on a stage lit with pink and purple lights, with a vibrant kaleidoscope pattern projected on a large wall behind him that includes the word 'KALEIDOSCOPE' in the center.Three cans of Urban Cactus Classic Ranch Water alcoholic beverage with agave, lime, and soda flavor, set against a green background.A smiling woman lifting a barbell in a gym while a man spots her from behind.A speaker on stage delivering a presentation to a seated audience in a conference room with modern blue lighting and chandeliers, next to large screens displaying the text 'REFLECTING ON BREAKTHROUGHS WE'VE MADE.'Man in a light pink suit holding a vintage pink rotary phone handset to his ear, with the phone base placed on a white pedestal against a solid pink background.
A DJ wearing headphones stands behind a booth with a laptop and turntables, performing on a stage lit with pink and purple lights, with a vibrant kaleidoscope pattern projected on a large wall behind him that includes the word 'KALEIDOSCOPE' in the center.Three cans of Urban Cactus Classic Ranch Water alcoholic beverage with agave, lime, and soda flavor, set against a green background.A smiling woman lifting a barbell in a gym while a man spots her from behind.A speaker on stage delivering a presentation to a seated audience in a conference room with modern blue lighting and chandeliers, next to large screens displaying the text 'REFLECTING ON BREAKTHROUGHS WE'VE MADE.'Man in a light pink suit holding a vintage pink rotary phone handset to his ear, with the phone base placed on a white pedestal against a solid pink background.
A DJ wearing headphones stands behind a booth with a laptop and turntables, performing on a stage lit with pink and purple lights, with a vibrant kaleidoscope pattern projected on a large wall behind him that includes the word 'KALEIDOSCOPE' in the center.Three cans of Urban Cactus Classic Ranch Water alcoholic beverage with agave, lime, and soda flavor, set against a green background.A smiling woman lifting a barbell in a gym while a man spots her from behind.A speaker on stage delivering a presentation to a seated audience in a conference room with modern blue lighting and chandeliers, next to large screens displaying the text 'REFLECTING ON BREAKTHROUGHS WE'VE MADE.'Man in a light pink suit holding a vintage pink rotary phone handset to his ear, with the phone base placed on a white pedestal against a solid pink background.